Get more sales from Google Ads with
The Ads Audit™
I’ll document and report all issues in your Google Ads account and website, handle the fixes, and include a free month of campaign management.
Sometimes, you just need to know
what’s broken and fix it
Struggling with Growth?
Despite trying numerous agencies or hiring marketing experts, you might find that leads and sales aren’t improving. A fresh, expert approach could make all the difference.
Your challenges
Your challenges
Google Ads is becoming more complex
Digital marketing platforms like Google Ads are getting more technical. A successful campaign setup requires deep technical knowledge.
You're not sure what the best structure is
Setting up a campaign for success has changed a lot over the years. You need to do it correctly, without falling into costly traps.
You're not sure your website is converting
You don’t know whether your website is converting clicks into customers effectively. Even if your offer & setup is perfect, a bad website can hold you back
It's Getting Very Expensive
click costs have increased significantly over the last 5 years. Managing costs has never been more important! Making a profit requires expertise.
The solution
The solution
The Ads Audit™
Get the answers you need and the results you deserve!
Experience amazing growth through a revamped Google Ads campaign 🚀
Get instant access to 13+ years of Google Ads expertise and a clear path forward to Google Ads success.
The Ads Audit™ goes beyond just Google Ads, get a clear roadmap towards success!
Conversion tracking audit
Without proper conversion tracking, success is difficult. I’ll audit your setup, ensuring all activity is tracked correctly and implement enhanced conversions
Website audit
If your website isn’t generating sales, it needs work. I’ll review it and share an optimization plan for better conversions.
Google Ads account audit
Your Google Ads account structure, keywords, ads and setup can make or break your campaign. I’ll ensure your ads are set up for success
Understand the issues hurting your performance
and get them fixed
Diagnosis of account issues
Underperformance always has a root cause, and I will identify the issues preventing your success with Google Ads.
Issues documented in a presentation
A detailed and well-explained report of your account’s issues will offer a clear understanding of how to optimise your Google Ads for better performance and growth.
Changes made in the account
After we’ve discussed the issues identified in your account, I’ll begin implementing the necessary fixes. This often includes creating a new campaign setup and re-establishing effective conversion tracking.
What Makes The Ads Audit™ Different?
Beyond Basic Advertising
Thriving in today’s market requires more than just a basic understanding of Google Ads. It demands deep commercial insight and advanced technical skills.
Expertise That Delivers
Benefit from the strategies, tools, and insights I’ve developed through managing millions in advertising spend across global and local markets.
Outside The Box Thinking
Go beyond Google Ads! My commercial expertise and processes will delve into your business, creating a winning strategy based on a thorough understanding of your challenges.
The most complete Google Ads audit
The Ads Audit™ will get to the heart of your business and google Ads account performance. Here’s how it works.
1. Pre audit checklist
I will provide you with a brief questionnaire to complete, which will help me gain a clear understanding of your business. If you wish, you can preview it here before you buy your audit.
2. Kick off call
We’ll have a discussion about your business and the information you provided in the questionnaire. At this stage, I am gaining a deep understanding of your business ahead of the account audit
3. Audit Begins
With a comprehensive understanding of your business, I can now begin the audit. I will conduct an in-depth analysis of your Google Ads account and website to identify ways to enhance performance.
4. Presentation of findings
All findings are meticulously documented and presented to you. Every issue, whether big or small, impacting your campaign performance is logged. This will give you a comprehensive understanding of your account’s performance and a clear path forward to success.
5. Changes made in your account
All necessary changes will be made to your account. This typically involves a complete rebuild of your campaigns with an improved setup designed to achieve better results. Additionally, any conversion tracking issues will be resolved and any improvements required for your website will be briefed
6. One month of free management
Once the updates to your account are live, I will manage your ads for one month to ensure the changes achieve the expected impact. After this period, many businesses feel confident managing their own campaigns, as the main issues have been addressed. However, if you’d prefer continued support, I would be delighted to partner with you as your dedicated PPC specialist.
Case study – Architects.net
The problem
Legacy structure and bid strategy
Adgroups were not correctly segmented and the account was using manual CPC
Incorrect use of Responsive Search Ads
Ad content wasn’t diverse, with no focus on benefits and no call to action
Issues with search terms data
Ads were wasting budget with clicks for architect business names which didn’t convert and were difficult to eliminate with negatives on an ongoing basis
The Solution
Full campaign rebuild
Detailed keyword research to ensure full coverage, campaign restructured in a way that is well segmented, but still allowed for smart bidding success.
Ad Content Research
We listed all benefits, USPs and customer actions to write relevant and compelling ads.
Use of AI
Using an engineered prompt, I used ChatGPT to identify search terms (within large 9k+ search term reports) containing the names of other architect businesses in order to elimintate them.
The Results
%
Increase in conversions
%
Decrease in cost per conversion
%
Increase in conversion revenue
Client reviews
Birender C
Tally Accounting
Darren has a wealth of knowledge, he was able to effectively guide us on improving our brand and on building out our digital marketing function to generate more leads and deals. He had pragmatic and actionable advice as well as more strategic action items.
Duane F
Born Moving
I came across Darren on YouTube and after watching his videos and listening to him explain the ins and outs of google adwords, I knew this was the guy I needed without a doubt. He rebuilt our campaign, built us a new website and had us up and running correctly in a very reasonable amount of time.
Riad
Selfie Station Dubai
worked with Darren on my Business! was a great pleasure seeing real positive results!
Recommended
Meet your PPC partner
As Seen on YouTube
13+ Years Experience
Growing both small and large businesses globally. I have a wealth of experience on Google Ads
Technical Expertise
My expertise in tagging, tracking, CRO and website development allows me to address issues beyond Google Ads, facilitating the optimisation and growth of your strategy from this channel.
Google Ads YouTuber
I share all of my knowledge for free on my YouTube channel where I have over 30k subscribers
STAY UPDATED
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The latest Google Ads and digital marketing advice for small businesses
Frequently asked questions
How do I know this is right for my business?
If your business is generating traffic through Google Ads and you want better results, then The Ads Audit™ will be right for you.
I work with businesses of all sizes ranging from small micro businesses all the way up to global FTSE100 and NASDAQ corporate organisations.
Whatever the size or industry niche, I’m certain I can make you more sales. See previous examples of who has contacted me for The Ads Audit™
– Small business owners
– Generalist marketing and PR freelancers needing a digital expert
– In house marketing managers and directors needing a second opinion
– Stretched agencies who need expertise on demand and a second opinion
How soon can we get started?
I can get started within 1-2 days. The Ads Audit™ takes 3-5 working days to complete depending on the size of your account.
What happens after we agree to work together
When we get started, I won’t only work on building winning campaigns. I will get a full understanding of your business. It’s important to see where your business sits in the overall landscape within your niche.
Although we may be partnering to work on one channel, e.g. Google Ads, the effectiveness of digital marketing is linked to your website’s ability to convert leads into sales, correct tracking of conversions and an end to end analysis of your businesses digital processes.
How much do you charge?
Audits start from £1,500 + vat depending on how many campaigns / accounts you are running
Do you do 12 month contracts?
No. In today’s market where businesses need a solution that is flexible and delivers, I want businesses I partner with to be confident that I can deliver results.
Locking a business into a 12 month contract doesn’t inspire confidence. For that reason, I work to monthly rolling agreements after the audit