How often have you logged into your Google Ads account and experienced both hope and worry in equal measure? There is huge potential for quick growth in your leads and sales, but the risks are also great. If you make unwise changes or rely on outdated strategies, it...
Competitor bidding is often viewed as a straightforward way to scale a Google Ads campaign. For instance, it delivered an additional 59 conversions in a single month for one of my e-commerce clients. However, despite its potential, this strategy comes with several...
Introduction I’m going to share it all with you so you can swipe and deploy this into your campaigns. Let’s get going. Let’s face it—Google Ads is basically all about numbers and managing data, but ads are the only area where creativity and emotional...
So, what is a good click through rate (CTR)? In this video I am going to explain the importance of CTR and let you know what a “good” CTR is looking at some 3rd party data. The data I am referencing is from WordStream What is a Good Click-Through Rate?...
Introduction When you go into Google Ads, you sometimes find that your campaigns have a limited status. Sometimes when Google tells you something, you have to approach it with caution, but sometimes you should actually listen. So today, we’re going to go through...
Google reps can make changes to your account without authorization! Source for this comes from a LinkedIn post from Thomas Eccel As I was browsing through LinkedIn this morning, I saw a post that absolutely shocked me. A well-known PPC expert was saying on his post...
