Enhanced Conversions Developer Brief

Free Developer Brief: Set Up Enhanced Conversions On Your Lead Gen Site

Download a ready-made developer brief you can hand straight to your tech person to set up Google Ads enhanced conversions for leads on your website.

What you will get

A fill-in-the-blanks document that your developer can use to set up enhanced conversions correctly, including:

Clear explanation of what enhanced conversions are and why they matter for lead generation

Sections that cover three implementation methods

Google tag with CSS selectors or JavaScript variables

Google Tag Manager

Google Ads API for server-side or CRM based leads

The exact data fields to capture from your forms

Guidance on consent, privacy and hashing so you stay within Google’s rules

A structured list of developer tasks, testing steps and deliverables

All written so you can understand it, but detailed enough that your developer knows exactly what to do.